WHAT IS XCHANNEL?
XChannel is a cross-channel contextual marketing platform for retailers and brands. It brings together the relevance of Proximity with the reach of Social Marketing. There are two key components to xChannel.
- A secure campaign dashboard from where you can setup your in-store marketing campaigns
- An optional client side API which you can plug into your own application to surface those campaigns within your app at the right time
XChannel is built on two basic premises –
- Physical Proximity to a product or a brand is a strong indicator of relevance
- If a product or a brand is of interest to you, as evidenced by your physical proximity to it, then it is probably of interest to people in your Social Network
So XChannel helps you supercharge relevance of your in-store offers.