WHAT KIND OF ANALYTICS DO YOU PROVIDE?
Broadly, we provide 4 types of analytics data.
- Engagement Metrics: How are customers engaging with your in-store offer? What is the notification open rate, offer acceptance rate, offer redemption rate etc?
- Campaign Performance Metrics: How is the campaign performing across stores? Which campaigns are most effective and where?
- Social Metrics: For social campaigns, who are your biggest influencers? Which social platforms perform best for a certain campaign?
- Referral Metrics: For social campaigns, how many people interacted with a shared content on various social networks? How many clicked through to your website?
Today our native implementation pushes these metrics to Google Firebase. But it may be easily extended to integrate with an analytics platform of your choice (Google, Mixpanel, Omniture etc).