WHAT ARE BEACONS?
Beacons are Bluetooth Low Energy (BLE) devices that constantly transmit small packets of data. Every Beacon is identified by a unique ID (UUID) whose semantics is defined by its owner. Beacon messages are unidirectional – from the transmitter to the receiver. Any BLE compatible receiver can receive this data and take appropriate action based on its content. Most iOS and Android devices in the market today are capable of operating as Beacon transmitters and receivers.