RL in XChannnel

Introduction XChannel is an in-store marketing platform that targets customers with contextual offers when they are shopping. To this end, we use the customer’s location within the store to predict their shopping interests, and use store offers (coupons) to influence their shopping decisions. Merchants or brands set up various types of campaigns via our dashboard, […]

Snap-to-Store and Online-Offline Attribution

According to WSJ, Snap Inc. recently opened up their Snap-to-Store feature to brands. They have been testing this feature since late 2015. The diagram below shows how Snap-to-Store works from a customer point of view (source: WSJ). XChannel generalizes this feature by targeting campaigns to multiple social platforms (Facebook/Twitter/Pinterest/Instagram) and measuring the [...]

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