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Introduction XChannel is an in-store marketing platform that targets customers with contextual offers when they are shopping. To this end, we use the customer’s location within the store to predict their shopping interests, and use store offers (coupons) to influence their shopping decisions. Merchants or brands set up various types of campaigns via our dashboard, […]

According to WSJ, Snap Inc. recently opened up their Snap-to-Store feature to brands. They have been testing this feature since late 2015. The diagram below shows how Snap-to-Store works from a customer point of view (source: WSJ). XChannel generalizes this feature by targeting campaigns to multiple social platforms (Facebook/Twitter/Pinterest/Instagram) and measuring the [...]

XChannel platform supports setting up 3 types of indoor campaigns which target the customer with varying degrees of relevance – Proximity Based Campaigns Location Based Social Campaigns Contextual Social Campaigns

In traditional retail, offers are intended to facilitate a transaction. A relevant offer delivered at the right time and place can go a long way towards incentivizing the customer to purchase one or more products. XChannel supports these types of offers which are triggered based on the customer’s proximity to a product or brand while […]

Millennials represent about 30% of the population in the US[1]https://www.census.gov/newsroom/press-releases/2015/cb15-113.html. In terms of retail spending, they are one of the fastest growing demographies. According to a report published by Accenture[2]https://www.accenture.com/us-en/insight-outlook-who-are-millennial-shoppers-what-do-they-really-want-retail, millennials [...]

We are excited about the launch of our newest addition to our product suite – xChannel for Eddystone. As outlined in this post, Eddystone is a competing Beacon data transmission standard announced by Google last year.