Introduction XChannel is an in-store marketing platform that targets customers with contextual offers when they are shopping. To this end, we use the customer’s location within the store to [...]
According to WSJ, Snap Inc. recently opened up their Snap-to-Store feature to brands. They have been testing this feature since late 2015. The diagram below shows how Snap-to-Store works from a [...]
XChannel platform supports setting up 3 types of indoor campaigns which target the customer with varying degrees of relevance – Proximity Based Campaigns Location Based Social Campaigns [...]
In traditional retail, offers are intended to facilitate a transaction. A relevant offer delivered at the right time and place can go a long way towards incentivizing the customer to purchase one [...]
Millennials represent about 30% of the population in the US[1]https://www.census.gov/newsroom/press-releases/2015/cb15-113.html. In terms of retail spending, they are one of the fastest growing [...]
We are excited about the launch of our newest addition to our product suite – xChannel for Eddystone. As outlined in this post, Eddystone is a competing Beacon data transmission standard [...]
iBeacon™ and Eddystone™ are two popular beacon data transmission standards (a.k.a. profiles) in use today. While iBeacon is a proprietary standard owned and promoted by Apple, Eddystone is an [...]
Track the performance of your campaign using our real-time analytics platform. Segment the data across campaigns, stores or social platforms to see how they are doing. Setup funnels to zoom in [...]
Configure your campaigns from a user-friendly and secure dashboard or from our mobile app with the click of a few buttons. Setup a campaign – campaigns may be Beacon based, Social or [...]
Want more features than what is in the box? Customize our solutions to suit your specific needs. Customize the dashboard for appropriate branding Integrate xChannel data with your favorite [...]
Thousands of customers walk through a typical store every week and many of them carry a smartphone. But engaging them when they are in stores is a challenge. Between not being able to provide [...]
