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Introduction XChannel is an in-store marketing platform that targets customers with contextual offers when they are shopping. To this end, we use the customer’s location within the store to [...]

According to WSJ, Snap Inc. recently opened up their Snap-to-Store feature to brands. They have been testing this feature since late 2015. The diagram below shows how Snap-to-Store works from a [...]

XChannel platform supports setting up 3 types of indoor campaigns which target the customer with varying degrees of relevance – Proximity Based Campaigns Location Based Social Campaigns [...]

In traditional retail, offers are intended to facilitate a transaction. A relevant offer delivered at the right time and place can go a long way towards incentivizing the customer to purchase one [...]

Millennials represent about 30% of the population in the US[1]https://www.census.gov/newsroom/press-releases/2015/cb15-113.html. In terms of retail spending, they are one of the fastest growing [...]

We are excited about the launch of our newest addition to our product suite – xChannel for Eddystone. As outlined in this post, Eddystone is a competing Beacon data transmission standard [...]