Real-time Analytics

Track the performance of your campaign using our real-time analytics platform. Segment the data across campaigns, stores or social platforms to see how they are doing. Setup funnels to zoom in and analyze scenarios. Compare performance across various interesting cohorts.

Our Analytics and Learning Platform provides 4 types of metrics which track the “journey of an offer“.

  1. Engagement Metrics
    • How are customers engaging with an in-store offer?
    • What is the notification open rate, offer acceptance rate, offer redemption rate etc?
  2. Campaign Performance Metrics
    • How is the campaign performing across store?
    • Which campaigns are most effective and where?
  3. Social Metrics – For social campaigns:
    • Who are your biggest influencers?
    • Which social platforms perform best for a certain campaign?
  4. Referral Metrics – For social campaigns:
    • how many people interacted with a shared content on various social networks?
    • How many clicked through to your website?

Today XChannel-Analytics platform is built on Google-Firebase. But our flexible architecture makes it easy to integrate with other commercially available Analytics engines.



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